20 DAY PR CHALLENGE – DAY 12

July 18, 2011

Make sure you’re talking their language Yesterday was about using the internet to find out what people are talking about in relation to your business, products, services and industry in general. Now you have identified the keywords and phrases that you think your customers are using, you need to make sure that if they come […]

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20 DAY PR CHALLENGE – DAY 11

July 17, 2011

How to give stakeholders the people that matter to your business what they want OK, so now we’re really getting into the nitty gritty of reputation management… we’ve done our research, we have our plan, we know where to find the people that matter to us, so this week we’re focusing on how to persuade […]

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20 DAY PR CHALLENGE – PROGRESS REPORT WEEK 2

July 16, 2011

Halfway there! I’m pleased to say that no-one has dropped out (yet!) and more people are joining the challenge. Have you been spreading the word? A huge thank you to all those who have shared these posts with their networks/communities/colleagues etc. To recap, this week we have talked about your target audience and the best […]

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20 DAY PR CHALLENGE – DAY 10

July 14, 2011

Don’t forget the work in networking PR people are natural networkers right? Well, not in my case unfortunately. Given a story and a list of people to contact, I will happily “sell in” all day – on behalf of someone else. But until recently, walking into a room full of strangers with the intention of […]

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20 DAY PR CHALLENGE – DAY 9

July 13, 2011

Learn from the masters! Identify the organisations that are successful in your sector – watch how they manage their reputation, and get some ideas Keeping tabs on your competition is useful for many different reasons. Perhaps most importantly, it helps you keep in touch with your market. Do you know who your competitors are? Are […]

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20 DAY PR CHALLENGE – DAY 8

July 12, 2011

How to pick the right parties to meet the right people Research your communications channels If you’re beginning to wonder how much more research and planning you have to do before you can start with the real business of improving your reputation – well, we’re nearly there! But first – you need to do a […]

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20 DAY PR CHALLENGE – DAY 7

July 11, 2011

All dressed up and nowhere to go? Think about where the people that matter to you are: newspapers, radio, TV, Google, social networking sites, business events, exhibitions… Are you raring to go out and connect with the people that matter to you? You’ve got your “house in order”, identified your target audience so now begins […]

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20 DAY PR CHALLENGE – DAY 6

July 10, 2011

Would like to meet… How to identify and engage the people that matter to your business This week is all about working out which people can help your business to grow, and how you can develop long-term, mutually beneficial relationships with them. Every year I watch The Apprentice, and I am amazed at how often […]

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20 DAY PR CHALLENGE – PROGRESS REPORT WEEK 1

July 8, 2011

“Top of the class” or “must try harder”?  So how have you found the first week of the 20 day challenge? Too much for you to do or nothing new? Would be great to hear what you consider to be the best thing you have taken away from the first 5 days… To recap, this […]

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20 DAY PR CHALLENGE – DAY 5

July 7, 2011

Integrate all your marketing activities – online and offline – and shout about them! Educators are always talking about how important it is to give people different ways to learn. Some people learn through seeing, some through listening and some through doing. Similarly, people have communications preferences. Do you prefer to catch up with the […]

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