20 DAY PR CHALLENGE – DAY 20

July 29, 2011

Evaluation – #fail or #success? We made it! Phew. But I hope that this is the end of the beginning, rather than the beginning of the end… My stated aim at the start of the challenge was to help small businesses and start-ups get a better understanding of how PR could help them grow – […]

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20 DAY PR CHALLENGE – DAY 19

July 27, 2011

Does reputation management work? Just one more day to go on the challenge. Time to think about how to evaluate our activities and investment to see if they have improved our reputation. If you Google “how do you measure reputation” you get a long list of links to articles that are heavy-going to say the […]

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20 DAY PR CHALLENGE – DAY 18

July 26, 2011

Networking: My story First off, I’d like to say a huge thank you to all the people I have met in the last 12 months – through networking on and offline – as you have helped me get over my phobia of rooms full of strangers. Second, to all those people reading this who don’t […]

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20 DAY PR CHALLENGE – DAY 17

July 26, 2011

What makes a good press release? If you’ve decided that getting some publicity will make a difference to your profile – either your corporate profile or your own personal profile – I hope today’s post helps you achieve that goal. I thought it might be interesting to take you through the process of writing a […]

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20 DAY PR CHALLENGE – DAY 16

July 24, 2011

My essential tools for reputation management I have over 15 years’ experience in PR. I have spent those years listening to lots of conversations about all sorts of industries so that I can help make my clients relevant to their target audience. Tracking industry and client mentions in the media, attending key exhibitions, hosting customer […]

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20 DAY PR CHALLENGE – PROGRESS REPORT WEEK 3

July 23, 2011

Ready, steady… So are you ready for the final week? If you’ve been completing my “tasks” as we go along you should be chomping at the bit and ready to spread the good news about how you can change people’s lives (and improve your reputation ;)). No? OK then. Here’s your last chance to catch […]

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20 DAY PR CHALLENGE – DAY 15

July 22, 2011

How to be a good media source Today I’m looking at how you can increase your chances of getting publicity for your company. Appearing in the media – online or offline, trade, national or local, print or broadcast – is a very good way to reach a lot of people quickly and relatively cheaply (if […]

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20 DAY PR CHALLENGE – DAY 14

July 20, 2011

How to find stories to keep the people that matter tuned in Everyone loves a story. Have you heard the one about… and isn’t it always more interesting if you know one or more of the characters (either personally or by their reputation/fame)? So when thinking about how to get people interested in your business, […]

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NETWORKING: HOW TO LEAVE A LASTING IMPRESSION

July 20, 2011

A guest blog by Peter Biggins @Leedsprinter, Owner www.targetprint.co.uk I have been following Helen’s 20 Day Challenge and comments I made on my networking experience prompted an invitation to add a few words on the use of printed matter in relation to networking. Business Cards There are 2 sizes of business cards you will come […]

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20 DAY PR CHALLENGE – DAY 13

July 19, 2011

Be an honest expert     Continuing on this week’s theme of giving people something they will find useful, what’s the one thing we all have and probably don’t share enough? Experience. Maybe it’s because I am a consultant, and my experience is what people pay me for (well, sometimes they pay ;)) that this is so […]

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