Key projects

DATE PROJECT ACHIEVEMENTS
August 09 – Mar 10 To support the team marketing property options at an advanced manufacturing business park in South Yorkshire Content creation (good news, case studies, business profiles) for website, proactive regional business and manufacturing trade media campaign, monthly e-zine targeting tenants, stakeholders, influencers and advanced manufacturing UK businesses. Significant media coverage secured in regional and national titles, and site visits by key journalists and influencers improved relations for future.
Nov 03 – Mar 11 To raise awareness of a national coalfields charity, promoting the support it provides to community projects Positive local media coverage (print and broadcast) generated in England, Scotland and Wales, as well as good trade magazine coverage for key project Communities That Work! Numerous good news case study articles written for printed newsletters targeting communities eligible for funding.
Apr 06 – May 08 To raise awareness of The Institution of Civil Engineers Yorkshire and Humber State of the Nation 2006 (annual review of infrastructure) – regional campaign included media hits (BBC Look North & Politics Show), Yorkshire Post (front page), as well as targeting key influencers including Yorkshire Forward, local MPs, councillors and business organisations.
Jan 00 – Apr 04 To support the team behind a planning application for a new commercial airport in South Yorkshire Extensive positive media coverage in the region, as well as regional business and selected property and travel trade press.One-to-one briefings and site visits with key journalists, community groups, business networking agencies.

CD-Rom containing background information, photos and key facts about development circulated to key media and other interested parties prior to Government announcing planning decision to ensure accuracy of media reports.

Apr 02 – Feb 03 To raise awareness of a natural nutritional supplement for healthy bones and joint Liaison with National Osteoporosis Society leading to product being tested by NOS medical team.Product giveaways and case studies sold in to Yours Health Plus, Home and Country (WI), Mature Tymes and regional newspapers (reader trial).
Oct 2001 – Feb 2003 To support in-house PR at IT solutions provider producing 10 case studies for marketing purposes Case studies produced for contracts with University College London, University of Sunderland, Telewest, Costcutter, Test Valley Borough Council, Dewsbury NHS Trust, Stockton-on-Tees Borough Council.Several of the case studies sold in to trade media (eg Dewsbury NHS Trust into Computer Weekly)
Oct 2001 – Mar 2002 To raise awareness of a leading laser eye treatment provider London briefing for health/medicine correspondents on national titles with Olympic medallist and TV commentator Sharron Davies.New clinic openings in Newcastle, Cardiff and Manchester attended by Sharron Davies covered by regional media.

Celebrity case studies sold in to Take a Break, Family Circle, Cricket World, My Weekly.