20 DAY PR CHALLENGE – DAY 5

Integrate all your marketing activities – online and offline – and shout about them!

Educators are always talking about how important it is to give people different ways to learn. Some people learn through seeing, some through listening and some through doing.

Similarly, people have communications preferences.

Thanks to desbyrnephotos via flickr

Do you prefer to catch up with the news via the radio, TV, newspaper or internet? Do you keep in touch with friends face to face, over the phone, via email or using Facebook? When it comes to finding out about special offers from your favourite shop, do you prefer email, text messages or a leaflet handed out in store?

See what I mean?

So when thinking about how you are going to let people know about your products and services, it pays to give some thought to how your customers prefer to receive information.

If you have marketing communications options – website, Linkedin, Twitter, Facebook, networking meetings, brochures, business cards, newsletters, e-zines etc – you need to make sure that from the first point of contact every customer can pick a method of communication that works for them.

So it’s really important that you include all your communications details on all your marketing materials. If you have a business card, make sure your social media and website contact details are prominently displayed. If you have a shop or restaurant – can people easily find your Facebook and Twitter details?

If, as I was recently asked, you want to run a postcard campaign to promote an event, make sure you include all the ways people can find out more information about you.

Apparently, how to integrate and manage social media marketing activities was one of the top 10 questions marketers wanted answering according to a recent report.

Here’s a great answer by Media Two Interactive – a great checklist for integrating social media with all your other marketing activities.

And here’s my tuppence worth. 

So go on, get integrating! You know it makes sense.

Tagged as: integrated marketing campaigns