PT 4: SOCIAL MEDIA FAQS – THE ANSWERS (IMO)

by helen on March 17, 2011

Continuing my countdown of the top 10 questions about social media… (Here are 1&2, 3&4, 5&6 in case you missed them).

What are the latest social media trends?

Sites like Mashable, Social Media Examiner and Alltop can give you an insight into the latest developments in social media. In the UK, publications including New Media Age, The Drum and PR Week also have loads of news and case studies about who is doing what and how well.

Twitter promotes “trends” every day on its home page so you can see what people are talking about (you can customise the region to United Kingdom). If you can join these conversations you are guaranteed a huge audience – but you need to be clever about the way you get involved.

My advice would be not to get too hung up on trends, stick to what is relevant to you in the early stages. It’s a bit like keeping up with the news so you can find the right “hook” to get a journalist interested in a story about your company.

How do I get started?

Set up profiles on the platforms where the people that matter to your company are engaging with each other, and more than likely, your competitors. Listen to what people are talking about, watch what your competitors and market leaders are doing, learn as much as you can about what the people that matter care about, are looking for, and how they like to engage.

Write a strategy and plan a campaign. Set up analytics. Tell your existing customers, suppliers, employees and partners what you are doing. Promote your social media activity offline. Integrate your marketing activities. Monitor your activity and assess its impact.

Need help? Just ask.

Last two tomorrow ;)

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