by helen on March 16, 2011

Continuing my countdown of the top 10 questions about social media… (Here are 1&2, 3&4 in case you missed them).

How do I generate traffic and leads using social media?

How do you get people to come into your shop? How do you get buyers and business owners to pick you as a supplier? By giving them something they want – by pointing out how you can make their business/life better. And by being the kind of person they want to do business with.

Start with Twitter, be interesting and interested. Be a person. Be yourself. Share your knowledge and expertise and provide advice on subjects in which you are an expert. Then, comment on other people’s blogs, join discussions in groups (Linkedin and Facebook), start discussions, write your own regular blog based on the questions that people are asking about your product or service area (not necessarily YOUR product or service, but ones like them). Create a Facebook business page or group where people can find something that is useful to them and related to your product or service. Make it fun for them, give them a reason to choose you over your competitors (discounts, special offers etc).

Eventually the people that matter to your organisation will know, like and trust you and your company will be the one they choose to buy from.

How do I implement social media tactics?

Well if you need to ask, get someone to hold your hand through the early stages. Otherwise you’ll spend far too much time getting to grips with the basics, and IMO you’re in danger of giving up the whole thing stating that it doesn’t work. No, what doesn’t work is trying to do-it-yourself when you don’t know how. Ask for help, there’s plenty out there – try friends, family, and work colleagues (some of your team may be tweeting and using Facebook for personal reasons). It may even be worth contacting a social media manager or investing in some training (plenty of workshops etc out there if you look) to get you up and running ahead of your competitors (well, the ones who aren’t already social media savvy at least). Remember how you learnt to drive, and now you’re the best driver on the road? Well, it’s a similar process.

See you tomorrow for the next two :-)

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