PULL ON A PAIR OF YOUR CUSTOMER’S SHOES

by helen on February 15, 2011

We are constantly being told to just be ourselves – to let our true personality shine through and win over friends, colleagues, customers or whoever we want to impress.

And let’s face it, it’s not that hard to be yourself is it?

But, sometimes we get so caught up in being ourselves that we forget about what other people’s perceptions of us might be. We are so involved in what we are doing, that we don’t notice other people’s reactions to our actions – or worse, the fact that our actions aren’t getting any reactions.

Still with me?

Actions have consequences – or they should have. (At least that’s what I’m always telling my young sons ;-)).

If your actions aren’t getting the desired response, perhaps you should try putting yourself in the shoes of the person on the receiving end of your actions.

You might find that looking at a situation from a different angle or perspective sheds some light on why it isn’t working for you.

Why not give this a try this week – pull on your customer’s shoes and see whether your buying experience is a good one. You might be surprised by what you learn – and we’d love to hear how you get on. Please share your findings below.

P.S. I think this works for personal relationships too :-)

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