THE AHHH FACTOR

by helen on December 3, 2010

I had a text from my car insurance company today that made me feel as though they cared. Most texts I get – if they aren’t from friends or clients – make me feel like a number on a database. But this one from Aviva was different.

It said, and I quote:

Hi, please take care in the cold weather. If you have to drive take a spade, food and a blanket. At home, leave the heating on to avoid burst pipes. If you do need us, call (Home) XXX or (Motor) XXX

Wasn’t that friendly and helpful of them?

Great example of relationship building, eh? Worked with me anyway.

Anyone else got examples of this sort of thing – good and bad? Would love to hear about them.

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